Description

Part#1:   Please read the following:

https://www.blueoceanstrategy.com/blog/how-shake-shack-flipped-burger-restaurant-case-study/ 

https://www.thefiscaltimes.com/2015/01/29/Shake-Shack-IPO-Everything-You-Need-Know 

https://www.investopedia.com/articles/personal-finance/041615/story-behind-shake-shacks-success.asp

Part#2:   Please review Shake Shacks Investor relations pages

https://investor.shakeshack.com/investors-overview/overview/default.aspx 

Part#3:   List and discuss  five (5) reasons why shake shack was able to scale (125-175 words)

Part#4:  Research and list the following

IPO offering date

IPO stock price (closing price)

Current stock price

Number of Stores in US

Total Number of Stores

Do they franchise?

Assignment: What is your Business?

You have the option to select a real prelaunch or launch stage startup (business idea you are REALLY working on or have already launched)   OR  a fictitious prelaunch startup 

You will use this “business” as the basis for all your deliverables…..this will be the foundation for the remaining projects in the course

Please describe in 100-150 words including the following:

Industry/Sector

What is your revenue source(s)-  product and/or service

What is your value proposition