Type a summary of a company on the Forbes Global 2022  Please choose companies other than Apple, Google, Microsoft, and the like.

Mission Statement

The mission statement is the overall company’s statement of why they exist.  Most commonly found on the home pages of company websites.  

We will discuss how strategy relates to the mission in class next week. 

NOTE:  The mission statement does not change unless the company changes (merger, acquisition, etc.)

Vision Statement

The future outlook of an organization – where the company/organization wants to be in the next 5-10 years.  

The mission statement may change.  You may not find this written as clearly as the mission statement, but you can decipher from what the company says about its goals. 

3 Key competitors

Current Strategy

In your opinion, what strategy has the company you chose followed to maintain its success?