Description
Select a product of which you will export to a foreign country. After your product is chosen, decide on a foreign country to which you will export. In developing your Export Business Plan, you will present the following information:
I. Purpose – why has the plan been written
II. Table of Contents
III. Executive Summary – this is short and concise and covers the principal points of the report and is prepared after the plan has been written
IV. Introduction – what product and foreign country did you select and why
V. Situational Analysis – describe the product to be exported
VI. Country History – present a brief history of the country as it relates to its origins and trade history
VII. Cultural Overview – what are the norms, practices, social structure, etc. that may aid (or hinder) the reception of your product
– Consumer attitudes toward product
– Educational levels – ability to comprehend instructions, ability to use the product
– Languages – labels, instructions
VIII. Political Environment – present an overview of the governance structure of the country along with any legal-political forces
– Certain features required or prohibited
– Label and packing requirements
IX. Export Marketing Plan – present long and short-term goals, characteristics of an ideal target market for your product given the country selected, market screening
X. Economic Development – how developed is the country and how will this influence the success of your product
– Purchasing power
– Wages
– Infrastructure
XI. Summary
For further detail regarding the components of your Export Business Plan, please see pages 363-364 and 390 of our text.
Textbook
Title: Publication Manual of the American Psychological Association, Sixth Edition
Authors: American Psychological Association
ISBN-13: 978-1-4338-0559-2 Publisher: American Psychological Association
