Select a product of which you will export to a foreign country.  After your product is chosen, decide on a foreign country to which you will export.  In developing your Export Business Plan, you will present the following information:

I. Purpose – why has the plan been written

II. Table of Contents

III. Executive Summary – this is short and concise and covers the principal points of the report and is prepared after the plan has been written

IV. Introduction – what product and foreign country did you select and why

V. Situational Analysis – describe the product to be exported

VI. Country History – present a brief history of the country as it relates to its origins and trade history

VII. Cultural Overview – what are the norms, practices, social structure, etc. that may aid (or hinder) the reception of your product

– Consumer attitudes toward product

– Educational levels – ability to comprehend instructions, ability to use the product

– Languages – labels, instructions

VIII. Political Environment – present an overview of the governance structure of the country along with any legal-political forces

– Certain features required or prohibited

– Label and packing requirements

IX. Export Marketing Plan – present long and short-term goals, characteristics of an ideal target market for your product given the country selected, market screening

X. Economic Development – how developed is the country and how will this influence the success of your product

– Purchasing power

– Wages

– Infrastructure

XI. Summary

For further detail regarding the components of your Export Business Plan, please see pages 363-364 and 390 of our text.


Title: Publication Manual of the American Psychological Association, Sixth Edition

Authors: American Psychological Association

ISBN-13: 978-1-4338-0559-2 Publisher: American Psychological Association