Description seeks to be the earth’s most customer-centric company. The company is guided by its key

operating principles to assist in its revenue generation model. The current business strategy and

ambition of Amazon is to obtain high market share and redefine its retail servicing outlets globally whilst

increasing its market value and shareholder value through a strong performance relative to its

environmental, social and governance (ERG) risk ratings as compared to its peers.

However, analysts are cautious regarding Amazon’s profitability and growth potential which could

impact the firm’s traded stock price on the market.

For your Team presentation:

  1. Review its published annual and quarterly financial statements to determine Amazon’s growth

potential and propose a strategy to enable the firm to increase its share value.