Description
Google is the world’s premier search engine with more than 60,000 searches made every second, which equates to between five and six billion searches on any given day. As a result, the company is highly profitable earning around $100 billion in advertising revenue each year.
Research an organization located in the Kingdom Saudi Arabia and discuss the following:
- What type of search engine technology is the company using?
- Discuss the benefits the company is gaining from using that technology.
- What sort of metrics does the company use to measure the success of the utilized search engine technology?
- What other metrics might the company consider using to measure the success of the utilized search engine technology? Why?
Ref:
Chapter 6 in Information Technology for Management: On-Demand Strategies for Performance, Growth, and Sustainability
Wei, L., & Na, C. (2020). Personalized recommendation algorithm based on improved trustworthiness. 2020 International Conference on Robots & Intelligent System (ICRIS), 526–528.
Drivas, I. C., Sakas, D. P., Giannakopoulos, G. A., & Kyriaki-Manessi, D. (2020). Big Data Analytics for Search Engine Optimization. Big Data and Cognitive Computing, 4(5), 5.
