Question Description

I’m working on a communications writing question and need an explanation and answer to help me learn.

Choose a news story from the past week or two that affects the reputation of a business, organization or individual. The news item can be from any news source with English language content. 

  1. What happened, was announced or was reported publicly (shortest section)?
  2. How was the situation handled from a “strategic communication” standpoint (longest section)?
    • Are the stakeholders well defined; are the messages clear and delivered in a way that made a positive impact (give examples)?
    • How did the business, individual, or government agency appear to be executing a strategy to build reputation or repairing reputational damage, e.g., what are they trying to achieve strategically in their communication (longest section)?